marketing email hero

It's no surprise that marketing email messages are relevant. For years, everyone has been claiming that email marketing is dead. Well, it certainly isn't (there's even a website about it, see bottom of this article). The world of email marketing is still growing. Recently, email marketing software ActiveCampaign raised $240 million (!!!) in capital for…

production company experience

The customer journey or customer experience has taken on a more important role in the vision of B2B organizations. Service providers, IT companies and wholesalers are particularly active in this regard. However, there are also more and more production companies that are paying more attention to optimizing the customer journey. Customer Experience or customer journey is terminology that we mainly know from larger organizations…

what is active campaign

The word ActiveCampaign may sound familiar to you. That may be right, because this marketing automation & CRM tool is increasing in popularity. In 2020, the company raised another $100 million in growth capital. Companies are switching from MailChimp and SendinBlue to use ActiveCampaign. So it's time for an extensive…

online marketing tips

Are you an entrepreneur and do you have a webshop or do you provide a service and do you want people to reach your website? Then it is wise to have the online marketing strategy in order. By using a number of handy strategies you can increase the online findability of your website. Think about this…

link building tips

It is no longer enough just to have a good product and a beautiful website. There is much more to (online) success. You have probably already heard or seen terms such as SEO and SEA, but there is a good chance that link building is a new term for you…

webshop security

Since last year, Magento has stopped supporting Magento 1 webshops. These webshops no longer receive updates and security patches and are therefore unsafe. Research by H1 web development shows that thousands of B2B webshops are at risk as a result. Magento 1 users should take action as soon as possible to prevent data from going…

set up seo strategy

A well-thought-out SEO strategy forms the basis of a good findable website. Shooting with hail, or occasionally picking up a part, does not yield optimal results. SEO takes quite a bit of time, but then you will eventually have a huge website. That's what you do it for! In this article explain…

content marketing plan b2b

Content marketing is a powerful means to attract more visitors to your website and to interest them in your product or service. To blog successfully as a B2B entrepreneur, it is important to understand your target audience. In this article, I'll teach you how to set up a content marketing plan to activate your target audience. …