Hans Frangerbreuk

As I always say, money needs Rolex. The timepiece is synonymous with (flat?) success. An iconic brand that moves with the times. And because I used to be always late and proudly wore the nickname Hans Klok. The same goes for the watches. ROLEX is the ultimate luxury boss…

data analysis in marketing at rtl

Geoffrey, 45, has a background in psychology as well as research and also applies this in his daily work. Not only to analyze consumer behaviour, he also wants to understand and explain it. By combining the two, you can act better on the analysis. What can we learn from one of the most important…

relationship marketing b2b 2017

'We want to do something extra for our customers this year,' says the management. There is a sigh among the account managers. Some chairs slide back and forth in the large conference room. Spoons gently scrape the insides of coffee cups. 'What now?' Management is visibly pleased with the forthcoming announcement. “This year may…