Business Marketing Management strategy, planning and implementation WG Biemans Paperback, 378 pages Dutch 2008 Noordhoff Uitgevers BV ISBN 10: 9001708986 Summary A typical example of a Marketing book where Marketing and Business Strategy come together nicely. Marketing is usually associated with consumer products. But by far the majority of commercial transactions take place in the corporate market and most marketing…

Customers are actually like people! Hardcover, 114 pp. 2006 Dutch Academic Service EAN: 9789052615554 ISBN-10: 9052615551 Summary Everyone has customers; one within its own organization, the other outside it. We exist by the grace of our customers, because in the end they pay for our salary, the next vacation or the new car. At least, if they are satisfied…

B2B Marketing (English) A radically different approach for business-to-business marketers Steve Minett Bound, 226 pp. 2001 Financial Times EAN: 9780273654254 ISBN-10: 027365425x Summary It is increasingly recognized that marketing aimed at individuals (B2C) is different than marketing aimed at enterprises (B2B). Of course, B2C and B2B are both aimed at meeting …

For many organizations the website is an important means of communication towards the various target groups. Websites are also increasingly being used as a lead generation tool. Being found well is often an important issue. If you invest a lot of time and money in optimizing findability, it is not unwise to test your site regularly. There are …

The success of a B2B marketing campaign largely depends on the agency briefing. By sticking to a format, you force yourself to think carefully about the campaign and the desired results. By properly preparing a briefing and coordinating expectations with the agency, you will be more likely to be pleasantly surprised…