Marketing Automation Mediator Marketing

You might recognize it, that silent war between marketing and sales. The marketing department is often seen as irrelevant by sales. In addition, the marketing team only spends money, the money that sales actually bring in the drawer! On the other hand, sales are often seen as lazy, arrogant and simple, who quickly become cocky…

b2b commerce digital transformation

By Michiel Schipperus, CEO of Sana Commerce Competitive pressure is increasing, which is why B2B companies are increasingly looking for ways to better streamline their processes, save and work more efficiently through digitization. In addition, customers who are familiar with fast, simple and easy B2C experiences also want to be helped with their B2B purchases. They don't have…

b2b lead generation trend report 2018

Amsterdam, February 5, 2018 – Commercial directors are very critical of their own commercial performance. This is evident from the results of the 'National B2B Lead Generation Benchmark 2018' by prospex. Despite the fact that 59% of respondents recorded a growth of more than 5% in 2017, two in three sales leaders are still not satisfied with the success of …

e-commerce team composition

By Dennis Reurings, founder of Youwe Setting up a successful digital organization requires new people and different knowledge. Which 8 new functions do you absolutely have to have in your organization to optimize e-commerce and be future-proof? This one: INHOUSE DEVELOPMENT Starring: the in-house developer Continuous development is essential. Development of e-commerce environments which are now responsible…