Posts in category

customer experience


focus persona

By Stefanie Kokee from Hallo Blauw Your service, trajectory or online course solves the problems of your target group. But do you know who your target audience is? A vague description like all 'SME companies' or 'men between 25 and 45' is a first step, but is not sufficient. Do you want to sell your product…

production company experience

The customer journey or customer experience has taken on a more important role in the vision of B2B organizations. Service providers, IT companies and wholesalers are particularly active in this regard. However, there are also more and more production companies that are paying more attention to optimizing the customer journey. Customer Experience or customer journey is terminology that we mainly know from larger organizations…

goodie bag effect

Due to the corona pandemic, live events have given way to online events. In mid-2020, the number of online events exploded. Event platform Eventbright saw an increase in online events of more than 2000% compared to 2019 (source). For the time being, we will continue to see many online meetings and online events. Even after the corona pandemic, this will remain a form that…

corporate image image

It needs no further explanation that a professional appearance provides you with the necessary benefits as a company. But how do you actually take care of that? We give you some tips. 1. Consistently implement a recognizable house style Consistent implementation of your house style can contribute enormously to a professional image. But what actually happens…

Customer Life Cycle

In most business-to-business companies, customers don't get the attention they deserve. 'Worthless' customers receive far too much attention, valuable customers often too little. So it is good to divide your attention fairly, according to value. But should you only look at the profits of now when dividing your attention? Bee …