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Data analysis, Big Data

customer view dashboard

As a marketer, you focus on the ideal customer image on a daily basis. What are the drivers? What pains are we dealing with? How do we capitalize on those gains? These are often translated into personas, after which complete campaigns are created around them. But who will ultimately become the customer? And …

data-driven marketing

When it comes to data, the expectation is often raised that we will soon be able to leave part of our work entirely to the data. But just as a pilot remains in charge of the aircraft, no matter how much it is automated, we must also remain in the lead when it comes to data and data-driven ...

data analysis in marketing at rtl

Geoffrey, 45, has a background in psychology as well as research and also applies this in his daily work. Not only to analyze consumer behaviour, he also wants to understand and explain it. By combining the two, you can act better on the analysis. What can we learn from one of the most important…

b2b marketing data analysis

A McKinsey report on data culture shows that organizations that extract and apply information from their customer data are outperforming their competitors. This sounds logical, but no fewer than 55% of companies still do not base their decision-making on data. Marketers also seem less 'data savvy' than you might think. So has…