Posts in category

web marketing

Articles about website related matters such as: landing pages, conversion and findability.

benefits apps b2b marketing

Being where the target audience is; that's what marketing is all about. Nowadays it is possible to always be at hand with your prospects and customers. Almost all of them have multiple mobile devices. Apps are therefore standard on the agenda of the b2b mark. If that's not the case with you, it's…

san paulo

In Morgan Spurlock's “The greatest movie ever sold” 'the city comes without commercials'; Sao Paulo passed. Behind Sao Paulo lies a wonderful story from which we Marketers can learn a lot. In fact, Sao Paulo is way ahead of its time… Flashy billboards vs Gilberto Kassab Four years ago, the Metropol Sao Paulo was a cradle of…

google hummingbird

In its 15 years of existence, Google has already made many updates to its search algorithm. The SEO world was turned upside down in September 2013 because of the announcement of the new Google Hummingbird update. By the way, are you new to SEO? Then you're in luck, the rules have changed so drastically that for most…

cookie law

On May 20, Minister Kamp (Economic Affairs) presented a proposal to amend the now famous Cookie Act. In doing so, it meets the needs of both business and consumers. Read in this article how things were going with the Cookie Act and what the minister's idea is. The…

The online marketer is sometimes accused of approaching his field mechanically and analytically. Online marketing is used as a tool. We put something in and we get something out. It is not without reason that online marketing is strongly based on ROI. We will then optimize this by flipping all kinds of buttons irreverently…